Reach out to your Business with SMS Marketing or Email Marketing

 Want to know which one is the best marketing strategy for your business? 


Both are a direct marketing strategy and both of them have their own pros and cons like the text has some advantage that email doesn’t have. In-text, notifications arrive instantly to the customer as compared to email and they are often open on mobile devices and responded to right away, and they are more difficult to ignore as a notification.


While the email marketing campaign is a very low cost as compared to SMS marketing. Email marketing is very simple and has a high open-rate if it’s targeted to the right audiences. Regardless of the rise of social media and unsolicited spam email which is never a good marketing strategy, still, email remains the most effective way to convert leads into customers. The Best Digital Marketing Company helps to do work with this sms marketing and email marketing. 

Now let us compare both marketing strategies in their technical terms like redemption rates, cost, and open rates to know which is the best marketing for your business.


Redemption Rates 


People always ask this question of how SMS marketing redemption rates compared to email marketing redemption rates. We don’t have to worry about it; this task is already done by Forrester. A recent survey conducted by Forrester’s report shows that the SMS marketing redemption rate is 3 to 4 times higher than that of their email marketing redemption rates.


Let's talk a look at why SMS marketing redemption rates are higher than email marketing redemption rates.

Do you know that almost 90 percent of all text messages are read within 3 minutes of being delivered on a mobile device? Email doesn't stand a chance when it comes to the redemption rate.


And the second most thing is that Email Marketing has only a 2.95 percent click-through rate as compared to the average retail SMS marketing click-through rate is 36 percent.


Cost 


If we compare the cost of SMS marketing to Email Marketing costs on the messages that are actually opened by their customers, rather than the messages sent to them, Not the cost per message sent, but the cost per message opened. Then Email marketing is much cheaper than the cost of SMS marketing. 


Open Rates


When customers take a look at the pricing for SMS marketing, they usually compare it to the price of email marketing prices. We know that SMS marketing can cost almost 3 times as compared to Email marketing prices. And if we try to compare the open rate of SMS Marketing to Email Marketing open rates, then it becomes a totally different story. If you have a restaurant business, then the average Email Marketing open rate is 26 percent, as compared to 98 percent of SMS marketing. 
First DigiAdd is one of the top digital marketing companies in Pune offering the following Digital services SEO, SEM, SMO, Email Marketing, Web Development, Lead Generation, Bulk SMS. We are a leading digital marketing company offering complete digital marketing solutions to help your business grow. As a digital marketing company in Pune, we help to build your business on top rank. Also, we are providing Email and Bulk SMS services for making a good relationship with you & your customers. First DigiAdd helps every type of business to grow them online.

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