Modern Technologies In digital marketing!

 To predict the future is like tossing the coin, But in the field of digital marketing, it’s clear to see how much modern technologies and advanced AI power tools have come into amalgamation in the field of Digital Marketing.



If we talk about the next big thing in the field of digital marketing there isn’t just one thing or singular trends. Because digital marketing itself is a very vast field and to talk about every single trend particularly is not possible.

So we will try to cover only the following ones which are making an impact or have the potential to make an impact on digital marketing.


Here are some of the trends we will talk about and predictions about how these trends change digital marketing forever.


  • Voice Search Continues Upward

  • Artificial Intelligence (AI)

  • Marketing in Messaging Apps Will Increase

  • Chatbots  Continues to Dominate


Let us dive in and explore them one by one, But these trends are just the tip of the iceberg. Many great things are still ahead.


  1. VOICE SEARCH


Voice - Activated search will be the next big thing in the Search engine marketing (SEM), And it's better to prepare you for the voice search revolution.

Thanks to Google Assistant, Siri, Alexa, Echo, and other smart voice control devices like smart speakers and smart fridges, etc. Google Assistant and Siri, has the biggest market place in the mainstreaming voice engine. Early when it was newly introduced by apple and google, it was considered as a novelty and nobody took them seriously. 


But now according to ComScore recent voices search usage statistics more than 50% off all over voice searches by the end of 2020. And around 31% of smartphone users worldwide use voice search at least once a week. 

However, it is clear that the voice search on smartphone devices is growing and it’s going to have a major impact on your digital marketing campaign.  

The Internet of Things (IoT) brought the voice-activated search to the next level.


There are a few factors why voice search is becoming more popular these days. People like to talk and that is a preferred way of interacting. And now the machines are finally able to catch up on the way people want to search for products,  services and discover new things.

Adopting a voice search strategy well really helps you in terms of relevancy and to creating unique and optimized customer experience that will build your brand loyalty. 


  1. Artificial Intelligence (AI)


AI technology has become more accurate and now it is also capable of automating virtually all of your digital marketing campaigns. According to a recent study that 28% of digital marketers rely on AI for their products; 26% utilize AI to power their digital marketing campaigns.


  1. Marketing in Messaging Apps Will Increase



Social messaging apps like Facebook Messenger and Whatsapp aren't just for staying in touch with friends and family. Digital Marketing industries have taken a significant interest in this kind of app in recent times, and it's no surprise when you consider the opportunities. In the next 2-3 years, messenger marketing is expected to be the number one marketing channel in the world. 


  1. Chat-bots  Continues to Dominate


Customer Service is No Longer an Option, Due to AI, we are able to create a virtual assistant to communicating with users and assisting them. Nearly 80% of businesses claim that they want to start using chat-bots in their businesses. Chat-bots have the following benefits are:

It’s easy to and understands, Instant responses,24-hour service, No need for breaks, and this is sure to be one of the fastest-growing digital marketing trends.
First DigiAdd is one of the top digital marketing companies in Pune offering the following Digital services SEO, SEM, SMO, Email Marketing, Web Development, Lead Generation, Bulk SMS. We are a leading digital marketing company offering complete digital marketing solutions to help your business grow. As a digital marketing company in Pune, we help to build your business on top rank. Also, we are providing Email and Bulk SMS services for making a good relationship with you & your customers. First DigiAdd helps every type of business to grow them online.

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