How Promote Your Apps With Great Video Content To Boost Traffic

If your business has an app, I probably don't have to tell you that the competition is brutal. Thousands of new apps are uploaded every day from platforms like Google Play and the App Store, and it takes a lot to get noticed!

Fortunately, video content can give your app the extra boost it needs to stand out from the crowd.

Of course, many other apps are already trying to use video as a part of their marketing strategy. With the best digital marketing company services you the most attractive video content with their expert teams and  they services you to stand in competition, they rarely used it to its full potential for extra boost to your app..

In this blog, we'll tell you how to do it right and which things are important!

From the best video style for apps to baseball tips and tricks on how to get the most out of it - let's get this awesome app in front of as many eyes as possible and build the community it needs to grow.

As you work on your script, you should start by answering these simple but very revealing questions:

1) Who Is My Target Audience?

If you haven't already thought about it, now is a great time to find out who your video is for. Take the time to think about your audience. What are their interests? What motivates them? Which style of content do they prefer the most?

[butt tweet = "Your video should speak to them directly - almost personally -." username = "relevance"]

They should feel like you are addressing their specific issues, in order to keep them interested in finding out what your app can do for them. 

2) What Are The Advantages Of Using My App?

As I mentioned at the start of this blog, apps are more than an icon on your phone - they're a tool to improve your job, help you study, or just make your day better. The benefits that your app brings to the table should be the primary focus of your video. After all, that's the reason people will use it in the first place!

Making a list of the most attractive features in your app can be helpful, but you'll need to dig deeper. So you don’t understant how to do these then digital marketing company services the all thing that you want to boost your video . Your script should explain how these features will improve your audience's experience. Video gives you the opportunity to show (rather than tell) the practical benefits of your application.

3) Why Is My App Better Than The Competition App?

Remember the old adage, "Keep your friends close and your enemies closer"? Well, your competition isn't necessarily “your enemy”, but knowing more about them is important to understand what makes your app a better fit.

Now keep in mind that your video doesn't need to obviously mention your competition or target an audience. These are just questions you need to keep in mind as you write your script, to help guide the content of the video.

Promote Your App

This is overviewed by some YouTube publishers, but the only reason you take the time to create videos is because you promote your app.

So don't forget to do the following:

• Create a great intro video or splash screen with your app icon

• Consider adding a watermark to your video with a small semi-transparent text in a corner of your video

• Talk about your app, whenever it makes sense

• Create an Outro screen to promote your app

• Set up short links through your website or Bitly for easy user input

• Also try annotations that link to your other videos… Keep people watching!

Don't go overboard with the promotion, as it will negatively impact the user experience. But make sure people watching your video know you have an app.

 

Some Powerful Video Marketing Promotion Strategies

1. Tease Your Audience

So, when it comes to video marketing promotion strategies, you logically start right from the start, when your content is live and ready to go.

The reason a mystery works so well, is because it intrigues audiences and, more importantly, keeps them tuned in to what the reveal will be.

What got you thinking about marketing, and how if you tease your audience with clips or clips of your video before it even goes live; get them involved early on - they'll be much more likely to stick around and see what you're going to post.

2. Optimize Your Landing Page

Optimizing your video's landing page is important if you want your audience to find it. Rule number one is to make sure you include your video's keywords in the landing page content.

We suggest that you take advice or help from the  best digital marketing company to  include your keywords in the landing page title, alt tags, meta description, and on-page copy for a better promotion to video content . You don't have to worry about overloading your content with keywords, it should flow naturally from the topic of your video.

3. Include An Attractive Thumbnail In Your Email Newsletter

Emailing your current database with your brand-new video is a great place to start the promotion.

Unfortunately, inserting a video into an email doesn't always work, which means you'll likely need to link to your video from the email.

We recommend that you use the most engaging thumbnail possible to encourage more clicks on your content.

4. Use The Word "Video" In Your Subject Line

Did you know that using the word "video" in the subject line of your email will increase open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%?

Could it be:

• 69% of users would rather watch a video to learn more about a product, rather than read text on a page?

• Maybe it's because 70% of consumers like to share video content with their followers on social networks?

• Or maybe it's the fact that video is pretty much the future of marketing?

It is open to debate, but we are certainly not complaining.

When it comes to your subject line, it would be foolish to put all your eggs in one basket. Make sure to a / b test your copy to find the one that works best for your audience.

5. Post To Communities

There are many communities that will be relevant to your video content, all you have to do is find them!

So, for example, you can go to relevant groups or forums like LinkedIn, Facebook, Reddit, Inbound.org and post a link to your video there.