A Complete Guide About Why Technical SEO Is Important

 


Technical SEO refers to the behind-the-scenes elements that drive your organic growth engines, such as site architecture, mobile optimization, and page speed. These aspects may not be the most attractive, but they are incredibly important.

There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO, which deals with establishing relationships between websites. But wait a minute, there's something else: technical SEO - the next big thing to talk about.

So what exactly is technical SEO all about? Do you somehow combine the on-page factors with the off-page factors? Well, partly, in fact, partly not really let’s see

How Websites Work For Local SEO

If search engine optimization is the process of optimizing a website for search, SEOs need at least a basic understanding of what they are optimizing for.

You have to know how the website journey from domain name purchase to fill status in a browser. An important content of the website journey is the critical render path, which is the process in which a browser converts a website's code to a viewable page.

This is important for SEOs to understand websites for a few reasons:

  • The steps of the web page assembly process can affect page load times, and speed is not only important in keeping users on your site, but it is also one of Google's ranking factors.

  • Google processes certain resources, such as JavaScript, in a "second pass". Google will see the page without JavaScript first, then a few days to a few weeks later, it will render JavaScript, which means that critical SEO elements added to the page using JavaScript might not get indexed.

Technical SEO vs. On-Page SEO vs. Off-Page SEO

Many people divide search engine optimization (SEO) into three different groups: Best digital marketing company provides on-page SEO, off-page SEO, and technical SEO services but you know what is the role of each. Let's quickly take a look at what each one means.

SEO On Page

On-page SEO refers to content that tells search engines (and readers!) What your page is about, including image alt text, keyword usage, meta descriptions, H1 tags, URL names, and internal links.

Off-Page SEO

Off-page SEO tells search engines how popular, and useful your page is through trust votes, particularly backlinks or links from other sites at theirs. The quantity and quality of backlinks raise the PageRank of a page. All things being equal, a page with 100 relevant links from credible sites will outperform a page with 50 relevant links from credible sites (or 100 irrelevant links from credible sites).

Technical SEO

It is also under your control, but it is a bit more difficult to master as it is less intuitive. Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any hassle.

6 Practical SEO Technical Tips

Now that you know the basics of technical SEO, here are tips you can use to improve your site's technical SEO and increase your search rankings.

1. Make Sure Your Website Is Mobile Friendly

Let's start with the most basic SEO technical advice.

One of the major updates to Google's algorithm in 2015 was giving more preference to responsive and mobile-friendly websites. In what was dubbed "Mobilegeddon," several major websites were penalized for failing to adopt a more mobile-friendly web template.

Fast forward to today, having a mobile-friendly website is more important than ever.

2. Install An SSL Certificate For Your Website


Google confirmed in 2014 that SSL certificates, also known as HTTPS ciphers, are now a ranking signal. So if you've been thinking about getting an SSL certificate for your website, now is the time to upgrade, not just for better security, but for SEO as well. 


3. Check And Fix Crawl Errors In Google Search Console


Check Google Search Console for crawl errors once a week and correct them immediately, as these are serious technical issues that can hamper your website's performance and lower your ranking.


While you're at it, check your robots.txt file as well as to make sure you're not blocking pages that shouldn't be blocked.


4. Find And Repair Broken Links On Your Site


Not only are broken links bad from an SEO perspective, but they can also hurt the user experience on your site. You don't want any of your readers to land on a "404 Not Found" page. That just 

creates a bad first impression, and the user may never visit your site again.


This is why you should check for broken links on your site regularly, and correct them with the help of professional SEO services when they appear on your site. Google cannot see what is in an image. Instead, it uses metadata such as the image file name and image alt text (alt-text) to determine what is in an image. Alternative text is used within HTML code to describe the appearance and function of an image on a page.


Generally, the best practice for alt text is to keep it descriptive with sufficient use of the main keywords you are targeting. At the same time, make sure not to clutter it with keywords.


5. Make Sure Your Website Is Mobile Friendly


Let's start with the most basic SEO technical advice.


One of the major updates to Google's algorithm in 2015 was giving more preference to responsive and mobile-friendly websites. In what was dubbed "Mobilegeddon," several major websites were penalized for failing to adopt a more mobile-friendly web template. Fast-forward to today, having a mobile-friendly website is more important than ever.


6. Eliminate Duplicate Content


If your website has duplicate content, it means that two or more pages have identical or nearly identical content, and Google is confused about which page to rank first. As a result, you can expect to see your search ranking drop, which, in turn, will also affect your website traffic rate.
First DigiAdd is one of the top digital marketing companies in Pune offering the following Digital services SEO, SEM, SMO, Email Marketing, Web Development, Lead Generation, Bulk SMS. We are a leading digital marketing company offering complete digital marketing solutions to help your business grow. As a digital marketing company in Pune, we help to build your business on top rank. Also, we are providing Email and Bulk SMS services for making a good relationship with you & your customers. First DigiAdd helps every type of business to grow them online.

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