6 Best Ways To Increase And Improve Your Customer Reviews

 There is no debate that online customer reviews are important, whether you are selling a product or offering a service. We know that consumers look to friends, family, and even strangers for reviews and recommendations on services and products. They trust word of mouth. We use the Internet to research before buying, so what people say online matters and influences whether someone buys from you or not. The digital world has made information readily available; there are even many Web & App Development Services that provide the different apps that let you scan a barcode and get immediate feedback. We want to know what others have to say about your brand and company.

Reviews aren't just for buyers; it is good for your general internet presence. Online reviews are having an increasing impact on search engine results, and they can positively impact your ad placement on search engines, especially local listing placement.

1. Determine The Appropriate Points For The Buyer's Journey.

Make sure you solicit customer reviews at the right time on the road to your business for optimal results. Business relationships have a natural ebb and flow, from times of shock from stickers or remorse of a shopper before a successful outcome to times of euphoria after successfully solving their pain / problem.

• Ask for customer testimonials at strategic points along the road to purchase. 

• After they experience or demonstrate the success of your product or service

• When they re-purchase or re-order

• After they tag your brand in a social media post

• If they spend time on your website looking at other products or services

• If they refer another client to you

2. Choose The Method That Suits You At Scale.

According to BigCommerce, 50 or more product reviews could mean a 4.6% increase in conversion rates. The big takeaway here is that the more reviews there are, the more evidence and therefore more credibility your brand will have. In addition, outdated reviews are less credible than recent ones.

Here are some common ways to help you request large reviews:

• Train your team to solicit feedback after every successful project or service

• Include review requests as part of your email marketing automation campaigns.

• Use NPS to identify promoters (your happiest customers) at scale and help your service team build relationships with them.

• Include links for review after checkout or on thank you pages as an optional final step.

• Whatever you choose, it should be consistent and frequent.

3. Start With An Open-ended Question.

Don't start by directly asking for customer feedback. Instead, start a conversation and ask an open-ended question to start the process.

This is useful in two ways:

• You can get helpful customer reviews

• You can avoid the embarrassing mistake by asking a customer to leave a review before knowing they had a bad experience.

4. Use Different Platforms To Leave Reviews.

Before potential customers even land on your website, take  a Creative Website Design Service to attract that potential customer to find out about your business very easily, make sure they can get to know about all about your business product and services.

There are a few typical third-party review sites that people turn to to find out more about a company or product:

• Yelp

• Facebook

• Google

• Amazon

5. Optimize Your Content.

Your customer testimonials may come from happy - or dissatisfied - customers on third-party sites.But once people have already visited your site, make sure it's easy for them to leave reviews too.

• Optimize your website, blog posts, social media profiles, and email to provide quick and easy review writing options:

• Customize website icons to quickly and easily direct visitors to your Yelp, Facebook and Amazon pages to read and leave reviews

• Optimize your website for mobile devices for people who visit your website when they browse social media or search on their phone.

• If you're asking for customer feedback by email, ask short and sweet questions.

6. Give Your Customers Positive Feedback First.

If you want customers to leave feedback for you, you can leave them first to get things going.

This may not always be possible (depending on your industry or product), but in many cases you can get customers to reciprocate your positive words.

I only recommend this strategy if you've built a relationship with the person by working together. If an unknown person starts to approve of a client for random skills on LinkedIn, it can seem creepy and likely won't lead to them reciprocating.