How to Manage a Social Media Marketing Campaign

 Social media marketing is the best option to promote your business using the power of sites like Facebook, Twitter, and Instagram to promote your brand or products. This form of marketing is low-cost and very effective in reaching customers, but it takes a lot of time and effort when you are trying to do it yourself. Best way to hire the best digital marketing company is by shaping your social media strategy, maintaining a daily online presence, and optimizing your content, you can successfully manage your social media marketing campaign.

1. Social Media Strategy

Identify the Best Platforms for Your Brand - Using the information you gathered from your survey and your traditional marketing strategy, identify 2-3 platforms that are right for you and focus on them. This will help your content reach people who are your target audience and can become potential customers. 

• Facebook is the most popular social network in general, so if you want to reach a wide audience, you should have a strong presence there.

• If your target audience is women between the ages of 18 and 64, Pinterest is a great platform because women of all age groups tend to post there. 

Mobile Site - Since you will be doing a lot of social media marketing that targets mobile customers, you want your website to be mobile-friendly. It's a good idea to hire a graphic designer or HTML specialist to do this for you. 

Most social networking sites have a "Website URL" section where you can paste this link that users will click on when they login to your brand account.

Build a Strong Social Media Image for Your Brand - In your posts, make sure you have the same tone and brand across all networks, even if you may be sharing different content. Decide what kind of presence you want, be it witty, cute, savvy, hipster, or whatever.

2. Optimizing Your Content

Share the best content for every social media platform. It's no secret that Instagram is the best platform for sharing photos and short videos, but there are some conventions for posting on other platforms. Make sure you are posting the best content for that particular platform. 

Use Management Tools to Coordinate Content Across Multiple Platforms - Online tools like Hootsuite, Buffer, and Sprout Social can help you schedule and post messages to different accounts easily and quickly. If you want your brand to be active then social media services on Instagram, Facebook, Twitter, LinkedIn, and Pinterest, management tools can save you time and hassleMaintaining a daily presence

3. Post Constantly - Make it a goal to share one picture, article, or funny story on social media per day. Make sure all of your content has something to do with your brand, whether it's product photos, user reviews, or seasonal sale announcements.

Try To Mix It Up All The Time, Not Just Post Sales Or Reviews All The Time - Periodically appearing inspirational articles or videos will make your brand attractive and keep your interest.

A Catchy Hashtag To Increase Your Exposure - Come up with a two to three word phrase that captures your desired brand image, your goal, or your brand name. Using a unique hashtag will encourage customers to republish your content or post their own original image of your products or services that link to your brand, leading to exponential growth in your audience.

Share Content - If you have an old photo from a few years ago, you can repost it by participating in #TBT or #FlashbackFriday. If you like another brand's post and have a similar audience, share it on your page and give them credit. Repurposing and sharing content will give you a break from creating original content while maintaining interest in your brand.