A Guide to the Latest Google Update - GA4

 The availability of entirely new logic for data collection is one of Google Analytics 4's (hereinafter referred to as GA4's) most important changes. In UA, data is collected based on page views, whereas in GA4, data is collected based on events, giving you a better understanding of how consumers interact with your company's website or app ( if appropriate). 


GA4 is not simply a redesign of Universal Analytics (UA); it is a completely new product that can be installed in addition to your existing UA profile. That said, if you're setting up GA for the first time, GA4 is the "latest version" that replaced UA as the default analytics platform in October 2020. UA can still be installed, but GA4 should be considered an upgrade to Google Analytics. If you want to know more about this update and make a lead for your website then it is best to get overall knowledge from Best Digital Marketing Company.


Previously, Analytics was split between web properties (traditional Google Analytics) and Analytics for Firebase (to specifically meet the needs of apps). Perhaps most importantly, Google Analytics 4 seeks to provide owners with flexible yet powerful analytics tools within the confines of cookieless tracking and consent management.


Let's take a closer look at the most important updates so that you get a better idea of ​​the potential of this tool to help you grow your business.

 



Why is Google implementing GA4?


The primary intent behind the change is to bring together website and mobile app data usage measurement in one platform for unified reporting when creating a new property. This coincides with a greater effort to track the entire user journey, rather than segmenting user interaction across platforms, users, or sessions.


How can I get started with GA4?


If you currently use a Universal Analytics account, the update will be available from July 4, 2022. This means that the new property will be created and accessible through your Universal Analytics account, but your existing account will not it will be affected until July 1, 2023, which means that data will also flow through this account. Similarly, Firebase Analytics accounts (used for appli



Do you use Google Analytics 4?


Improved measurement. Google Analytics 4 can monitor more than just pageviews (without editing the website code). Things like outbound link clicks, scrolling, Youtube video, and other interactions can be automatically tracked

 

Explorations - Google Analytics 4 introduced several additional reports/tools for analysis, such as routes and ad-hoc funnels. Previously, these features were only available to GA360 users.

 

Integrations - I've already mentioned the BigQuery integration. However, there are still some integrations missing in Google Analytics 4, such as Search Console. 


Mobile App Event Tracking - With Google Analytics 4, you can now track mobile events on the same property as your website.

 

This allows you to have a deep understanding of how customers use each property and spend your resources accordingly.

 

Want to get more familiar with the new GA4, its dash, and all the available options? Then the time has come for the “change”! Contact Digital Marketing Company in Pune today and our experienced team will help you with everything you need to know about your upgrade and all the information you need to know.


Improved Customer Journey - With GA4, you can track your customer journey from numerous devices within a single platform, giving you a clear view of how your prospect is interacting with your business, and therefore you can allocate your marketing budget more efficiently. specific.

 

Cross-Platform Monitoring - An integrated monitoring and reporting capability is provided using a single user ID across all platforms and devices. You'll save time, money, resources, and frustration by not having to patch the user journey across platforms or devices.


Loss of Historical Data - Starting in July 2023, Google will stop collecting data (October 1 for 360 users). Google Analytics 4 can monitor more than just pageviews (without editing the website code). You must manually export historical data (data from before GA4 adoption) if you want to keep it; otherwise, you may lose it.



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